• Optima Beauty Supply New York

    We carry one of the largest selections of beauty supply products in New York City. Ever since 1996, our store has provided our loyal customers with vast array of products. Whether you are a local beauty fanatic or a professional salon or a hair stylists, we have what you need at our physical location in Jackson Heights, Queens or our online shop. No matter the occasion, your birthday, a party, a date or a Halloween, we got you covered. And do not forget that our knowledgeable and friendly staff is always there to assist you.

  • Hair Care

    We know how serious our about hair care. That is why we stock all major brands of shampoos, conditioners, hair masks, hair oils, hair primers, hair styling, keratin, scalp and hair treatments and other products. Our store features all of your favorite brands like: AG Hair, Agadir, Alberto VO5, Alfaparf, Alfil, Alter Ego, ApHogee, Aussie, Avena, Baba de Caracol, BPT, Cabellina, Capibell, Capilo, CHI, Cre-C, Deity America, DevaCurl, Dominican Magic, Fantasia IC, Grisi, It's a 10, Jenoris and many more.

  • Hair Color

    We feature one of the largest collections of hair color products in NY. Rich variety of hair color solutions for every budget. Everything is available, always in stock and ready to ship.Best hair color brands like Adore, André, Ardell, Bigen, Clairol, Color Design, Color Oops, Colora, Diane, Garnier, Igora, Irene Gari, Jhirmack, John Frieda, L'oreal Paris, Lanza, Matrix, One 'n Only, Roux, Salerm, Satin, Soft Sheen Carson, Splat, Topchic, Wella, Zotos and many more.

  • NYX

    Our shelves are full of your favorite beauty products, makeup, cosmetics, brushes, mascaras, eye palettes, eyeliners, false eyelashes, eye sets, highlighters, concealers, foundations, face primers, blushers, bronzers, creams, lipsticks and lip glosses. Your favorite brands like AIIN, Ambi, Andrea Eye Q's, Ardell, Baba de Caracol, Cabot, Cetaphil, Colonial Dames, Daggett & Ramsdell, Denco, Derma e, Diane, Jordana, Palmer's, Pond's, Red Cherry, The Creme Shop and many more.

  • Nail Polish

    Optima Beauty Supply NY carries a great selection and variety of nail polishes from your favorite brands.
    In addition, we carry a large collection of nail salon manicure and pedicure tools and supplies. On our shelves you will find all things nail care.
    Have a question or need help with selecting a product? Simply ask any of our beauty consultants for assistance.

  • Essie Nail Polish

    Our nail care section feature nail polishes from the top brands available on the market. Our customer favorites include Amazing Shine, Brucci, Burmax, De Mert, Denco, Diane, Divina, Duri, FantaSea, Formula 10, Hongo Killer, Jean Nate, Nail Tek, Nailtiques, Orly, ProLinc, Quimica Alemana, Seche, SuperNail, Varisi and many more.

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