About us

Our story begins in 1996 as a family owned and operated local beauty supply retailer in the Jackson Heights neighborhood of Queens, NY.

From our humble beginnings, Optima Beauty Supply has emerged as a premier one-stop shop to beauty salons and hair stylists throughout New York City.

Though we have grown, our philosophy has remained the same - Have the best and largest selection of products, always have them in stock and provide an excellent customer service experience.

Our inventory includes only the top brands for shampoos, conditioners, hair treatments, pomades and masks, as well as one of the largest selections of hair color and dyes.

Brands like AG, Adore, AlfaParf, DevaCurl, Chi, Biosilk, Matrix, Philip B and many more have become favorites among our customers and we make sure we stock plenty of them.

Optima Beauty's makeup and cosmetics sections feature Smashbox Cosmetics, Bare Minerals and one of the largest offerings of NYX, Morphe, & Sigma Beauty. Our Eyelash section is second to none which includes Red Cherry, Ardell, & Ivy/Kiss.

Our nail care section features a great collection of Essie and OPI polishes in a vast variety of colors.

For our salon and spa customers we carry a large selection of tools and equipment from Andis, Wahl, Babyliss, Pibbs Turbo and many more.

And remember, if you cannot find a particular product on our website or in our store, our knowledgeable, professional and friendly staff is always here to assist you.

Our Team


Andy, Owner

"I enjoy making our customers happy by helping them look Beautiful!"


Felix, Manager

"We are passionate about our products and your shopping experience."

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